Mike Russell, the former CEO of Prouds Jewellers and The Jewellery Group, has joined Chamilia as the general manager of Australia and New Zealand.
In his new role, Russell will be responsible for establishing the strategic direction and effectively managing the execution of Australia and New Zealand sales and operations functions including sales, marketing, customer service, logistics, fulfillment and administrative services.
Immediately prior to joining Chamilia, Russell was general manager at Paddy Pallin, a leading importer, wholesaler and retailer of travel and adventure gear in Australia.
He was the CEO of Prouds Jewellers from February 2001 to August 2006 and CEO of The Jewellery Group from October 2006 to January 2010.
Chamilia president and CEO Michael Paxton said he was thrilled to have Russell join the Chamilia team.
“We are very excited about the future of the brand on the Australian and New Zealand market,” he said.