Pandora teams up with Disney

Pandora has entered into a strategic alliance with The Walt Disney Company which will see the launch of a charm collection featuring “inspirations from Disney’s…

Pandora has entered into a strategic alliance with The Walt Disney Company which will see the launch of a charm collection featuring “inspirations from Disney’s beloved characters” this November. The new Disney collection will be available in Pandora stores throughout the US, Canada, Mexico, Puerto Rico, Central America and the Caribbean – as well as at Walt Disney World Resort, Disneyland Resort and other Disney merchandise outlets. Scott Burger, president of Pandora Americas, said he was thrilled to announce the launch of the Disney collection.


“To say that Pandora is excited about our relationship with Disney is an understatement,” he said. “Our consumers and retail partners have been requesting Disney-themed products for years and we are thrilled to finally offer them a brilliant assortment of charms that are the perfect balance of sophistication and whimsy.”


“Our design teams have worked to build a collection that meets the exacting quality standards of Pandora, preserves the integrity of the Disney characters we have all come to love over the years, and gives our consumers another way to share their stories.”


He said “having a presence in Disney’s theme parks would give the brand another opportunity to “engage with families and play a significant role in both the big and small moments of their lives”.


Tiffany Rende, senior vice president of Disney Corporate Alliances and Operating Participants, said the company was looking forward to the opportunities presented by the new alliance.


“In addition to debuting a new line of Pandora jewellery at retail level that we know will be a fan favourite, we are collaborating on other product lines and guest experiences at our domestic parks and resorts,” she said.

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