Pandora continues pink support

Pandora plans to continue raising money for the National Breast Care Foundation by selling 'pink ribbon' beads.

Last year the company raised $70,762 for the NBCF from sales of two beads designed by Pandora designer Lone Frandsen.

The first bead is created from solid 14 carat gold and decorated with pink sapphires while the second is made from sterling silver and decorated with pink zirconias. Frandsen said that in designing the two beads she wanted to create something that was “simple, feminine, and that every woman recognised”.

Fifteen percent of the retail sale price of each bead, which sell for $342 and $56 respectively, is donated to the Foundation.

Pandora director Karin Adcock said Pandora aims to “inspire and be inspired by women who want to tell their own story, and sometimes, this encompasses the effects of breast cancer”.

She said the NBCF was a very worthy cause. “Pandora is fully committed in its support of the ongoing fight against breast cancer.”

Two women holding pink ribbons for breast cancer awareness