![](https://jewelleryworld.net.au/wp-content/uploads/2021/05/J-mag-9-1.png)
Swiss luxury watch brand Audemars Piguet has announced a formal partnership with Disney-owned Marvel, but no details have yet been released.
CEO of the watch brand, François-Henry Bennahmias, has long been friends with Don Cheadle, who plays War Machine in the Iron Man franchise. Their ‘wouldn’t it be great’ fireside chat seems to have turned into a deal, with perhaps the brand’s angular watches being styled into a superhero edition for fans.
“When François told me about his long-standing interest in teaming up with Marvel, I said, ‘No time like the present. Let’s give them a call.’ As an Avenger and a long-time friend, it was a no brainer,” said Don Cheadle.