The new concept Vicenzaoro The Boutique Show attracted “over 33,000 local and international visitors – 13 per cent more than the 2014 edition of the trade fair.
According to the fair organiser, Fiera di Vicenza, the new fair, which featured more than 1500 brands across nine pavilions and 29,000 square metres of floor-space, attracted “decidedly positive numbers” of buyers and visitors.
Matteo Marzotto, president of Fiera di Vicenza, said the company was extremely pleased about the exhibitor and visitor numbers as well as “the positive feedback” on its new format.
“With Vicenzaoro The Boutique Show, we firmly believe that we have opened up new prospects for the entire global gold and jewellery industry,” he said.
“It is the fulfilment, but also the new beginning, of a precise strategic plan, a courageous small-big revolution made possible by Fiera di Vicenza’s investment, commitment and vision.
“In our pavilions over these days, one could breathe an air of optimism and trust. Traders, the public and guests, including institutional ones, were able to appreciate a better interpretation of ‘Well Done in Italy’, as well as, we believe, our role as a high-profile international exhibition provider.
“This recognition gives us the indispensable energy to face the new and hefty global wagers in 2015 which will be particularly challenging, starting with the coming edition of Vicenzaor Dubai in April.”