WA-based retail jeweller Linneys is celebrating its 40th Birthday with the launch of a new collection as well as greater involvement from the next generation of the Linney family.
Founder and creative director Alan Linney, his son Justin and their team of designers have joined forces to create the 40th Anniversary Collection which is inspired by a wide range of music.
“The past 40 years has been an amazing journey, being able to influence jewellery design in Australia by creating unique pieces that fuse art and jewellery,” said Alan Linney.
“The idea of creating one-off pieces has always been important to Linneys and this commitment to maintaining our distinctive design will continue into the future.”
Assistant creative director Justin Linney designed the 2012 mens’ collection.
The 24-year-old was one of the youngest ever finalists in the Diamond Guild of Australia Awards and said the new mens’ collection features exciting pieces with a more contemporary edge.
“We had a lot of fun using music as the back drop for our inspiration,” he said.
“It was interesting exploring the different genres and how they could be expressed through design and I’m particularly excited about our 40th Anniversary disco ball which is a new way of presenting pearls.”
The new collection will be promoted by Linneys’ brand ambassadors Jessica Marais and Jason Dundas (pictured above), whose “fresh young looks” represent the brands’ commitment to the future.