jobla is the answer for employment professionals looking for the industry’s top talents, according to The Intermedia Group.
According to Intermedia’s general manager of recruitment services, Paul Humberstone, it is widely recognised that some of the industry’s top talent lies in passive jobs seekers, individuals who are typically hard to reach as they aren’t actively using online job resources, rather finding new roles through networking and word-of-mouth.
“These individuals can often leave the market before potentially interested parties even know they are looking,” said Humberstone, adding that Intermedia B2B websites, e-newsletters and social media profiles target some of Australia’s most experienced, desirable and hard-to- reach job seekers.
Since launching late last year Intermedia’s niche job site, jobla, has hosted more than 28,000 visitors and 110,000 page views. The site now boasts an average of 13,000 employment opportunity advertisements and claims more than 38,000 visits, indicating 26 percent of jobla’s traffic comprises return users.
“Twenty-six percent return users translates into approximately 9500 professionals who regularly visit jobla to view employment opportunities within their industry,” said Humberstone.
“This is an impressive statistic, considering the majority of our target audience are passive, mid- to senior-level job seekers.
“One of the crucial success factors when launching any commercial website, particularly one within the highly competitive job board market, is rapid and significant traffic growth.”
“With an online audience reach of over one million across The Intermedia Group’s various vertical markets and more than 95 access points throughout the network, jobla’s success can be attributed to its reach.”
jobla currently lists over 600 retail jobs which are being showcased directly to a monthly website audience of over 75,000 industry professionals via jewelleryworld.net.au, www.retailbiz.com.au, www.giftguideonline.com.au, www.current.com.au and www.ttmag.com.au and the 577,000 e-newsletters they send collectively each month.
