Following the loss of key watch brand Skagen earlier this year, Sydney-based wholesaler Jarass has “reinvented” itself with a name change and the aquisiton of new “internationally recognised” watch brands.
Managing director Nils Rasmussin said he hoped the company’s new name, BYMR (an acronym for ‘blink and you’ll miss the revolution’) would generate interest and inspire clients.
“When we heard news that Skagen Denmark – the brand we had built from an unknown to an industry leader – had been sold and we would lose it, you could have heard a pin drop,” he said.
“Rather than resign ourselves to the inevitable, we used it as a catalyst for change. Part of our re-invention was a new name.
“The name is a nod to the pace of change in today’s world, as well as to how quickly we had to adapt our business. It is also a reminder to be awake and aware to the opportunities life constantly throws your way.”
Since the loss of Skagen, BYMR has added new brands to its portfolio of “high quality, uniquely positioned and internationally recognised watch brands” which now includes Bering, Braun, Gant Time and Rosendahl.
Rasmussin said the company was looking forward to the future and is ready for whatever the market brings.
“The path to market has changed forever,” he said.
“We have a renewed passion for our business and our brands, and an understanding that retail success is our success. We have a clear direction and exciting vision of the future.”
Fossil Inc officially acquired Skagen Designs at a global level on April 2 but “activation” of the Australian and New Zealand acquisition did not come into effect until September 1 when the company assumed full support of all the existing Skagen accounts in the two countries.