The Israel Diamond Institute
Group of Companies (IDI) is helping the Israeli Diamond Industry move their businesses online.
Through IDI’s ‘Together Works’ strategic marketing program, Israeli diamantaires are being guided through all stages of website development free-of-charge, and are learning about SEO, E-commerce and online marketing.
According to IDI managing director Eli Avidar, the Israeli diamond industry has discovered the power of online marketing and is seeking to harness it to its best advantage.
“The Israeli diamond industry is forward thinking and that’s why it has begun to embrace online marketing,” he said.
“More and more Israeli diamond companies are setting up e-commerce sites. We’re helping them take advantage of this powerful tool in the most professional way possible.”
As part of ‘Together Works’, IDI is offering Israeli diamantaires free consultations with internet experts to help them establish or improve their web presence. This includes advising them on site specification, how to find the right suppliers, creating content, legal issues, SEO, e-commerce and opening online stores.
IDI chief information officer Orna Chait said the new service has received a huge response from diamantaires.
“Since we began this program we have provided consultations to 40 different companies and more are being added every day,” she said. “Many companies are redoing their sites as a result of this service. Many are beginning all over again, starting with site specification.
“Israeli companies ‘get’ it. They have discovered that the internet is a very effective tool for bringing clients directly to their doorsteps. When they compare the cost of the website with that of sending out salespeople the ROI is clear. With a relatively small investment they are able to reach double or even triple the number of clients. And they are able to reach clients they never dreamed of – both in quantity and quality.”