Dora moves into bridal market

Nine years after launching Dora men's wedding rings in Australia and New Zealand, Scanlan and Co has launched the brand's inaugural collection of women's wedding…
Posted in News
Nine years after launching Dora men’s wedding rings in Australia and New Zealand, Scanlan & Co has launched the brand’s inaugural collection of women’s wedding bands and engagement rings.
Scanlan & Co director Robert Scanlan said the bridal collection had received a positive response from retailers at this month’s Sydney JAA International Jewellery Fair where Dora International president Eddie Akdemir helped introduce the brand extension.
Akdemir said the Istanbul-based manufacturer had launched the bridal collection in the US and European markets late last year as it wanted “to be a complete wedding ring supplier”.
“It’s a logical progression for us,” he said. “We also know that women are so involved in purchasing wedding rings for their husbands that having men’s and women’s rings gives retailers a good opportunity to sell two or even three rings rather than just one.”
Scanlan said he was confident that Dora’s bridal collection would be successful locally as Australian retailers and consumers already liked and trusted the Dora brand.
Scanlan launched an unbranded collection of Dora wedding rings in 2000.
“The rings proved so popular that five years later when Dora International asked if we would like to brand the range we immediately said ‘yes’.
“Dora recognised the future of branded products in the jewellery market and so did we.
“Quite a few people warned us that we’d never be able to successfully brand a wedding ring, but we had tremendous faith in the product and believed consumers would embrace the Dora brand”.
Scanlan said he was pleased to have proved the skeptics wrong – today Dora rings are sold in around 360 stores in Australia and New Zealand.