Arctic Wolf has reduced the prices of Diamonfire sterling silver, synthetic diamond and cubic zirconia jewellery by “up to 30 percent” in a bid to reposition the brand and “benefit Australian and New Zealand retailers and consumers”.
Arctic Wolf general manager Rob Wong said “favourable pricing” has allowed the company to sell Diamonfire jewellery at significantly reduced wholesale prices.
“In a difficult retail trading environment we are pleased to be able to offer this quality brand to jewellery stores at prices that reflect much greater value and affordability,” he said.
“This is a win-win for both our retail partners and their customers who are looking for brands they trust whilst trying to stretch the buying dollar further.
He said the new lower prices will make Diamonfire “more accessible to retailers wishing to introduce this quality brand into their range as well as increase sales for existing stockists”.
The new pricing structure is “permanent” and effective immediately.