Chopard wins courage award

Caroline Scheufele, Chopard's co-president and artistic director, has been honoured with the Award of Courage at the Foundation for AIDS Research annual gala in New…
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Caroline Scheufele, Chopard’s co-president and artistic director, has been honoured with the Award of Courage at the Foundation for AIDS Research (amfAR) annual gala in New York.
 
Accepting her award, Scheufele said: “When one has been given so much in life it is only natural that one should give back in one way or another.”
 
Guests at the gala dinner hosted by Sarah Jessica Parker included Elizabeth Hurley and Karolina Kurkova (both wearing Chopard) as well as Alessandra Ambrosio, Giovanna Battaglia, Cindy Crawford, Alexa Chung, Jennifer Hudson, Heidi Klum and Julianne Moore.
 
Since 1998, the amfAR New York Gala has become one of New York city’s most successful and high-profile AIDS benefits and has raised more than US$12 million for AIDS research, prevention and education.
 
Scheufele has been a committed supporter of amfAR for many years, most notably through her steadfast support of the annual Cinema Against AIDS series at the Cannes International Film Festival which has raised nearly US $70 million for amfAR since 1996. 
 
In addition, Scheufele, who produced the first line of jewellery, Happy Diamonds, for Chopard in 1985, brought Chopard into “the world of Haute Joaillerie” by creating collections such as Red Carpet and Animal World and connecting the brand’s image with cinema and “iconic events” such as the Cannes Film Festival.
 
“Thanks to bold and constant determination, Scheufele has succeeded in propelling the 150-year-old company to the forefront of the Haute Joaillerie arena and the world’s most glamorous red carpet events,” said the company.

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