Chamilia has joined forces with Swarovski in a global strategic partnership which will see the launch of two distinct jewellery collections in the coming months – a co-branded bead collection for sale in Swarovski boutiques and a Swarovski Collection for Chamilia retail outlets.
Chamilia Australia marketing manager Jenelle Trisic said that under the new agreement the companies will combine Swarovski’s crystal cutting expertise with Chamilia’s personalised jewellery design skills to create exciting new products.
“Chamilia is thrilled to be working with Swarovski to further develop our personalised jewellery brand and continue to offer our customers the innovative products and services they have come to expect from our company,” she said.
The new collection is “a brilliant collection unmatched in quality and distinction”.
“The addition of 30 new co-designed beads to Chamilia’s original 71 beads featuring Swarovski Elements brings Chamilia’s Swarovski collection to 101 beads,” she said.
“Designs are classically inspired with a modern update. Every detail sparkles beyond compare, with a fashion forward jewel-toned colour palette.”
The launch Swarovski Collection from Chamilia will be on display at the JAA International Jewellery Fair in Sydney from August 28 to 30.