Nicola Cerrone opened a flagship store in the heart of Sydney city last week with a launch party attended by many of the city’s celebrities including Tara Moss, Lady Sonia McMahon, Lara Bingle, Annalise Braakensiek and Kerri-Anne Kennerley.
Cerrone said the new 164 square metre store in Martin Place, which replaced the company’s smaller store in Castlereagh Street, was “the ultimate shopping destination for decadent and beautifully crafted jewellery”.
Cerrone said customers at the new store will be treated as royalty with a concierge service and private viewing room.
“I am very proud of this new flagship store,” he said. “It is in a superb location and it is so close to my heart as it takes me back to my childhood since Martin Place is reminiscent of a beautiful piazza in Italy.”
Cerrone’s two other stores are located in Sydney’s Double Bay and Leichardt.