AGATHA Paris moves into Australia

French fashion jewellery brand, AGATHA Paris, has confirmed that it will be entering the Australian market this year.
The brand, which was founded 38 years ago and is currently distributed via 330 boutiques in 25 countries, will be launched locally by AGATHA Paris Australasia.

Managing director Mitchell Grant said the company, which has been operating an AGATHA Paris boutique in Auckland since 2009,  was currently in the process of setting up an Australian office to distribute the brand’s “best-selling bracelets, necklaces, earrings, hair accessories, watches, rings, pendants, brooches and accessories”.

He said that although the brand is currently only sold in AGATHA Paris boutiques in all other countries, it will be wholesaled to jewellery retailers in Australia.

“Wholesale is a completely new direction for AGATHA Paris worldwide but we have chosen this model to suit the Australian market and get the brand out to as many AGATHA Paris fans as quickly as possible.”’

Grant is currently having “very successful conversations with Showcase Jewellers and a number of others within Australia”.

He believes the brand, with its signature Scottie dog mascot, is destined to be successful in Australia as it already has “a very large customer fan base in Australia that is just hanging out for it”

“This will mean instant rewards for the exclusive AGATHA Paris Australian retailers,” he said.

“AGATHA Paris is a recession buster − a globally recognised iconic French brand that offers on-trend jewellery at affordable prices.”

AGATHA Paris releases over 2000 products each year including a range of around 1000 “classic” products and 600 products in six seasonal collections.

The jewellery is crafted from sterling silver and/or nine carat gold with local retail pricepoints likely to start at $128.
“AGATHA Paris is about giving women the freedom to express themselves from day-to-day with quality pieces that don’t cost the earth,” said Grant.
“The collections are designed so women can own multiple pieces and mix and match them to what they are wearing or how they are feeling
He added that AGATHA Paris had no immediate plans to launch retail boutiques in Australia.
“At this stage we want to grow with retailers from a beautiful in-cabinet display to a mini-boutique.”
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