Jeweller in Focus

Based in Sydney, New South Wales, Siân Jones has been making waves with her Jewellery Brand—Bert Jewellery. With innovative fantasy designs, encapsulating her experiences around the globe, she goes above and beyond in designing bespoke pieces to wear for generations.

Humble Beginnings

Siân’s journey in jewellery began at a young age when she watched her great uncle working metal in a blacksmithing workshop. With this memory in tow, her low of art and design flourished. This was evident all through high school, eventually leading to the desire to study an Art and Design Diploma in college. “It was a course designed to expose us to many different aspects of the art and design world. I naturally gravitated to smaller-scale art and especially metalwork”. Following this, she pursued jewellery and goldsmithing at the well-respected Birmingham School of Jewellery.

Style Flourishing

Bert Jewellery has a unique style that has flourished from the ordinary to the extraordinary. Through working for other companies and creating rings and necklaces of traditional styles including diamond solitaire engagement rings, Siân had always wanted to make more creative pieces. ” I started to think about pieces that I would want to wear myself and these tended to be more asymmetric and colourful, championing sapphires.” Now her unique style has allowed her to create bespoke pieces that last a lifetime.

Intricate – Intimate – Individual

Curated for the taste of every single client, Siân is an advocate for the belief that “a piece of jewellery always starts with the main gemstone.” Each customer leans towards a different gemstone, a different cut, and a different size. As such, Bert Jewellery shows potential customers a curated selection of gems based on their preferences.

Worldwide Experience

With the start of her Business in 2009, Siân takes inspiration from her travels around the world. From discovering the “jewellery scene in the UK, especially in London” with vibrant designs, to diving into the underground silver mines of Bolivia. Each piece is inspired by a part of the journey that Bert has developed through. “I grew up with my mother wearing interesting and unique West African jewellery—hand-painted beads and gold pieces utilising interesting techniques. The different art, architecture and design evident in different regions really influences me, not to mention the gemstones from certain countries—I feel privileged to be able to work with Australian sapphires.”