With pre-owned timepieces on the rise as a must-have item, Swiss watch manufacturer Jaeger-LeCoultre will be selling their own vintage watches for the first time ever in a program declared “The Collectibles”.
Jaeger-LeCoultre has been a major historical part of the Swiss watch industry and tapping into their vintage market aimed with a collectors interest in mind is a compelling shift for the high-profile brand. Loyal consumers of Jaeger-LeCoultre can rest assured that they can purchase classic, cared-for watches directly from the brand itself.
Offering both of their modern designs and pieces from the vintage program, bridges the gap between the new and the old and reinvigorates the life of their designs to a whole new generation. Jaeger-LeCoultre’s longevity as a brand is undeniable when they continue to bring excitement after almost 200 years in production.
“The Collectibles” program ensures the brand’s restorers preserve the interest of each watch with as little intervention as possible to ensure the original integrity of the watch remains. The program launches with a book under the same name, detailing their selection of vintage watches.
Among this stunning collection you will find classic timepieces like the rare “Jaeger” Reverso, using silver-toned dials on a small seconds display. A legendary 36mm Geomatic, a true benchmark in Jaeger-LeCoultre’s designs. As well as the stunning Memovox Automatic Calendar watch with an incredible blue watch face, nicknamed by enthusiasts as the “Lapis Lazuli” just being the tip of the iceberg in this detailed collection.
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