Stones and Silver has been a hallmark of exquisite craftsmanship and innovative design in the Australian jewellery market for over 20 years. From its humble beginnings to becoming a well-recognised name, the brand’s journey is one of passion, evolution, and a steadfast commitment to quality. We recently spoke with the team behind this thriving brand to explore their origins, signature style, and future aspirations.
The Origins of Stones and Silver: A Dream Realised
The story of Stones and Silver began with a simple yet powerful dream—to combine a love for travel with a passion for jewellery. The founder envisioned a lifestyle that allowed them to explore the world while earning a living through their passion. “The original idea for Stones and Silver was to create a lifestyle of travel and still earn a living doing something I was very passionate about,” they shared. This vision laid the groundwork for a brand that started small, sourcing unique jewellery pieces and sharing these treasures with a niche customer base.
As the brand grew, so did its offerings. Stones and Silver expanded from traditional gemstone jewellery to incorporate modern, on-trend designs in Sterling Silver. This evolution allowed them to appeal to a broader audience while staying true to their roots. “The brand grew and took on another element, moving from traditional gemstone set jewellery to incorporating beautiful, modern, and on-trend designs,” they explained, reflecting their adaptability to market changes while maintaining their core identity.
Signature Style: Trendy Yet Timeless
What sets Stones and Silver apart is their ability to balance contemporary trends with timeless elegance. The brand’s signature style is a fusion of quality, affordability, and trend awareness. “Knowing what the fashion trends are, maintaining quality and price, and yet holding on to our staples gives our customers confidence that we are always on trend and reliable,” the team emphasised.
Their diverse collection, which includes gemstone jewellery, pearls, amber, and gold-plated pieces, showcases their commitment to offering something for everyone. Whether it’s necklaces, earrings, pendants, or bracelets, each piece is crafted with meticulous attention to detail, embodying the brand’s dedication to excellence in design.
Craftsmanship and Design: A Meticulous Process
Creating jewellery that resonates with customers requires a meticulous approach, and Stones and Silver’s design process is no exception. It all begins with thorough research by the buying and marketing teams to identify the next collection to feature. “It really comes down to excellent research from our buying and marketing teams, sourcing what we believe is the next range to showcase,” they noted. The strong relationships with suppliers, cultivated over two decades, are crucial to this process, making it appear seamless despite the complexities involved.
Quality is the cornerstone of Stones and Silver’s ethos, with stringent testing and quality control measures ensuring that every piece meets their high standards. “Quality is paramount for Stones and Silver. We have a very strict quality and testing regime on all our products,” they stated, underscoring the importance of trust and open communication with their suppliers.
Ethical Sourcing and Sustainability: A Commitment to Integrity
In an era where transparency and ethical practices are increasingly valued, Stones and Silver prides itself on responsibly sourcing its materials. Their 925 Sterling Silver is of the highest quality, with their 935 sterling silver chains undergoing a patented process to prevent tarnishing—a feature that has become very popular with customers. The stones used in their designs are sourced from their places of origin, with a strong focus on sustainability. “We are very confident that we are sourcing ethically… that always comes down to open lines of communication and transparency with our suppliers,” the team explained.
Connecting with Customers: Building Relationships
Stones and Silver’s customer base is diverse, ranging from regional Australian retailers to high-end jewellers and fashion boutiques across Australia and New Zealand. This broad reach is maintained through direct engagement, whether at trade shows, through representative visits, or via email campaigns. “We talk to our customers face-to-face at trade shows, during rep visits, and even through email campaigns… relationship building is key,” they shared, highlighting the importance of staying connected with their audience.
Looking Ahead: Innovation and Growth
As the jewellery market continues to evolve, Stones and Silver remains focused on innovation while staying true to their brand identity. The team is particularly excited about the resurgence of yellow gold and the success of their 18ct gold plating over Sterling Silver. “We have watched the industry transition from all Sterling Silver to Rose Gold, and now Yellow Gold is making a strong resurgence,” they observed, reflecting their keen awareness of shifting trends.
Looking ahead, Stones and Silver is focused on expanding their digital presence and continuing to deliver high-quality, on-trend jewellery. Their new Instagram platform is set to enhance their visibility, along with new catalogues featuring stunning imagery designed to lighten their customers’ workloads.
Ultimately, the team at Stones and Silver remains committed to the values that have sustained them for over 20 years: loyalty, quality, and support. “We are staying strong in this environment… and are committed to delivering on our promise of loyalty, quality, support, and another strong 20 years to come,” they affirmed.
Stones and Silver’s journey illustrates how passion, dedication, and a commitment to excellence can build a brand that resonates deeply with its customers while adapting to the ever-changing landscape of the jewellery industry.
