RJ Scanlan, the distributor of Dora wedding rings in Australia and New Zealand, is giving the brand’s customers the chance to win a European honeymoon valued at $7000 in a new in-store promotion.
Company marketing manager Chris Scanlan said the ‘Honeymoon Promotion’ enables every purchaser of a Dora wedding ring from September 1 to February 1 to register for the major prize (which includes flights for two people to Rome, Paris or Istanbul, seven nights’ accommodation and $1000 spending money) on Dora’s Facebook page – and also be in the running for a $500 monthly prize.
The store which sells the winning ring will also receive a $2000 credit while the salesperson will receive $1000 cash.
Scanlan said that the company will promote the competition in Bride to Be, Cosmo Brides and Modern Weddings magazines, as well as the Dora website.
All Dora stockists will receive “the necessary information and in-store POS relating to the competition in the next few weeks”.
Scanlan said the company’s last major promotion for the Dora brand was run about five years ago.
“It was called the Dora Cash Accumulator,” he said.
“Basically for every ring sold a store would get a voucher that went into a monthly draw to win a cash prize at the end of that month. It was quite successful, but this time we wanted to make the promotion a consumer competition to create some excitement in-store for both the retailer and the shopper, and to also build brand awareness.”
The ‘Honeymoon Promotion’ competition will be drawn on Valentines Day.
Stocked in 300 stores in Australia and New Zealand, the Dora range is comprised of “well over 3000 styles” which can all be personally altered to suit customers’ needs.
Most are available in 9, 14 and 18 carat gold as well as platinum, palladium and titanium – with or without diamonds.