Social Media
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What does it mean to be authentic?
In the raw and brightly lit world of social media, one trait is valued above all others: authenticity. I think…
Promotional ideas for Christmas
Filled with busy buyers, the lead up to the holiday period can be a high grossing sales period for many…
Marketing step-by-step
Marketing can feel overwhelming, but breaking it down can make it a little easier. Here is a step-by-step marketing guide…
Store manager tracks down stolen goods on social media
World News: August, 2022
How to promote your jewellery business on social media
The best publicity campaign is a consistent and cost-effective promotion of your brand, starting with your target audience, and spreading…