Social Media

What does it mean to be authentic?

In the raw and brightly lit world of social media, one trait is valued above all others: authenticity. I think…

Promotional ideas for Christmas

Filled with busy buyers, the lead up to the holiday period can be a high grossing sales period for many…

Marketing step-by-step

Marketing can feel overwhelming, but breaking it down can make it a little easier. Here is a step-by-step marketing guide…

Store manager tracks down stolen goods on social media

World News: August, 2022

How to promote your jewellery business on social media

The best publicity campaign is a consistent and cost-effective promotion of your brand, starting with your target audience, and spreading…