The 2011 SEIKO Premier collection

A new look, a new mechanical movement and a perpetual appeal

Premier is SEIKO’s leading dress watch collection and has been a consistent and significant success worldwide for many years, first in Europe but now all over the world. Its appeal lies in the synthesis of the modern with the classical. The exterior design is inspired by the architecture of classical times, but with the addition of touches from the world of modern buildings. Similarly, the duality of Premier is expressed in the movements within. The Premier range includes both traditional mechanical calibers and also the very latest Kinetic movements. In every sense, where classicism and modernity meet, there lies the essence of SEIKO Premier.
A new look
For 2011, the collection offers a new interpretation of this classic and modern duality. The cases are slightly more rounded, the dials are more textured, the crowns are new and the bracelet links are slightly smaller, to give a softer fit on the wrist. The change from 2010 is subtle, but evident at first glance. The new Premier is more classic in its look and softer in its feel.
A new movement
For 2011, a new automatic movement has been created for Premier. It is a 24-jewel 21,600 vph* caliber with a power reserve of 41 hours. The heart of the movement with its gold plated balance wheel is visible through the dial at the nine o’clock position, and the whole movement, with its specially engraved rotor, can be seen through the case back. The three time-of-day hands are complemented by a 24-hour hand set into a subdial at the 11 o’clock position. The movement is both automatic and hand-winding. This new caliber 4R39 is an important addition to SEIKO’s suite of mechanical movements and will become a mainstay of the Premier collection in the coming years.
Contact Details
For more information phone SEIKO Australia on 1300 300 776 or visit