Global watch brand, Hublot and contemporary artist, Takashi Murakami gave us a sneak-peek into their latest collaboration which is set to be fully released at the Watches & Wonders event in Geneva this March. This 1970s video game inspired collection contains 13 unique watches paired with a non-fungible token (NFT) where wearable art and digital art collide.
Sporting Murakami’s classic smiling flower motif, the revealed thirteenth piece of this collection has a raised dome above the single coloured gems set out in a rainbow formation as the petals nicely blend through rubies, sapphires, amethysts, tsavorites, and topaz. The definite exclusivity of this timepiece is reinforced by the perk of receiving its accompanied unique NFT. Murakami undoubtedly approves of moving art into a digital space with his designs being the clear indicator.
“When you’re collecting [watches], there are a lot of chemicals that are released in your brain, like dopamine, that make everyone so excited,” Murakami says. “So, I am always thinking about what kind of experience I can create that would trigger that kind of chemical release in the collectors”, he adds. This ideal is evident in all of Murakami’s pieces, especially with Hublot’s cleverly developed ball-bearing system which allows the petals to spin, creating a wonderful spectacle on the wearer’s wrist.