TW Steel partners with Doohan

TW Steel launched a limited edition watch honouring Australian motorcycle racing champion Mick Doohan in Melbourne last week.
TW Steel launched a special edition watch honouring Australian motorcycle racing champion Mick Doohan in Melbourne last week.

The launch, held at One Seven One in South Melbourne, was attended by Doohan as well as TW Steel ambassador and British former Formula One racing driver David Coulthard and Jordan F1 Grand Prix team founder and former owner Eddie Jordan.

According to TW Steel, the TW Steel Mick Doohan Special Edition celebrates 45-year-old Doohan’s achievements in capturing five consecutive 500cc World Championships (now known as MotoGPs) from 1994-1998.

Available in 45mm and 48mm executions, the watch is based on the in-demand TECH Collection, with design inputs from Doohan. Features include a steel sandblasted matt case with PVD dark titanium plating and off-set with shiny steel screws on the bezel; a grey dial with Doohan’s name on it; and a Miyota OS25 chronograph movement measuring accurately to 1/20th of a second,

“This is a great project for me to be involved in and a great brand to represent,” said Doohan.

“I’ve followed TW Steel with interest due to their involvement in motorsport and I obviously jumped at the chance to work with them on a Special Edition when the opportunity presented itself.

“I loved the fact they were responsive to my comments on the design and I’m proud to put my name on a watch that is visually strong, well built and ultimately affordable!”

TW Steel’s chief commercial officer Stewart Bain said Doohan’s on-track pedigree is well documented but the company was interested in forging a relationship with him based on his personality and global appeal.

“As a world renowned and respected sportsman, Mick’s popularity is huge but more importantly he embodies all that we love at TW Steel. He’s dedicated, passionate about all that he does and has a lifestyle that is truly aspirational.”