Launched in Australia last year, Blue September is a national fundraising and awareness initiative that aims to help men reduce the risk of cancer by making healthy lifestyle choices and helps raise funds to help find a cure for men’s cancers.
Each year more than 22,000 Australian men die of cancer – most commonly lung, prostate, bowel, melanoma and testicular cancer.
Marc Rom, Avstev Group Australasia marketing and operations manager, said the Technomarine Cruise Sport in blue is available for purchase on the Blue September website with 40 percent of all sale proceeds going to cancer research.
The watch, which features a 45mm stainless steel case, quartz chronograph movement, screw-down crown water resistant to 200m, interchangeable strap system, mineral glass, rotating uni-directional bezel and blue silicon straps, retails for $650.
Rom said Technomarine is proud to be a partner of Blue September 2010 with ambassadors such as Mark Holden, Tim Mathieson, Matt Giteau, Kevin Muscat and Danny Frawley all wearing Technomarine’s Cruise Sport in Blue to promote the campaign.