SYDNEY, 4th August 2022 – SEIKO Australia is pleased to announce the relocation of its Sydney Boutique to MidCity Shopping Centre, opening its
Seiko’s first boutique in Australia opened in 2016 at the Queen Victoria Building in Sydney. With the relocation to MidCity, the brand will join the diverse Sydney luxury shopping precinct – between the lively Pitt Street Mall and bustling George Street, where its newest contemporary fit-out will fill a larger space of 80 sqm and a street frontage showcase.
The relocation aligns with Seiko’s reinvigorated vision, “Moving Ahead, Touching Hearts”. The newly renovated boutique will allow visitors to explore the Seiko universe and experience the richness of the brand’s history, its craftsmanship and its finest watches.
“This is a very exciting time for SEIKO Australia. With the new MidCity Boutique, we will not only be able to create a distinctive luxurious space for our collections, but also be positioned within an area of Sydney which is aligned with the finest goods” states Mr. Yukiaki (Yuki) Suganuma, Managing Director of SEIKO Australia.
The Seiko Boutique will showcase the brand’s prestigious collections, such as King Seiko, Prospex, Presage, Astron and Seiko 5 Sports. It adds to the collection of Seiko Boutiques in premium locations throughout the world, including luxury fashion destinations – New Bond Street, London; Madison Avenue, New York City; and its founding home in Ginza, Tokyo.
About Seiko Watch Corporation Seiko Watch Corporation is a wholly owned subsidiary of Seiko Holdings Corporation which was established in 1881. Seiko is one of a few true “manufacturers” that design, develop and produce all components of luxury watches, using traditional craftsmanship and the most advanced technologies. Its global network covers more than 150 countries worldwide, marketing the fine watches under the vision “Moving Ahead, Touching Hearts”.Seiko Boutique Sydney.
MidCity Shopping Centre
Shop L0073, Ground Floor – 197 Pitt Street (Enter via George Street)
Sydney NSW 2000www.seikoboutique.com.au
(02) 9805 4747