Rolex has officially launched its pre-owned programme in the US five months after its first announcement. After initially launching in Bucherer boutiques across Europe in Switzerland, Austria, Germany, France, Denmark and the UK, the programme is rolling out for US customers serving as the perfect opportunity to buy pre-owned Rolex watches from the source itself.
Starting in May, certain Bucherer stores will now offer Certified Pre-owned Rolex watches, with Watches of Switzerland and other retailers to follow. This programme is specifically for Rolex watches that are over three years old. While other watch brands have already released pre-owned or vintage watch programmes, the quick growth of this programme from Rolex highlights its significance in the market.
When you buy a watch through Rolex’s Certified Pre-owned programme, you’ll receive a seal that indicates it’s been certified as a second-hand watch. This seal confirms the watch’s authenticity at the time of purchase and resale. The programme’s goal is to enhance the value of pre-owned Rolex watches, as the company is committed to producing durable, high-quality products that will last for years to come.
Find out more about the programme here.