Paspaley opened the doors to its first Asian flagship store, a 200 square-metre pearl emporium on Canton Road in Hong Kong, last week.
According to Paspaley executive chairman Nicholas Paspaley, the new Paspaley store joins brands such as Cartier, Tiffany, Van Cleef & Arpels, Rolex and Piaget to create Hong Kong’s newest and most glamorous luxury precinct at 1881 Heritage.
He said 1881’s colonial architecture and beautifully preserved façade made it a natural choice for Paspaley’s Asian flagship as it was evocative of the spirit of the company’s Sydney flagship store and was an environment befitting “the most beautiful pearls in the world”.
The new store’s features include a marine-inspired design, Indian marble floors, private viewing rooms, hand-finished timber jewellery cabinets and a glowing three-metre gold-leaf ceiling dome.
Paspaley said the establishment of the flagship store in Hong Kong was a logical step in the company’s evolution.
“Asia is an important market for us and we now have, in our magnificent new 1881 store, a flagship for our brand in the territory,” he said.
“As Paspaley is proud to grow the world’s finest and most valuable pearls, it was natural for us to want to showcase our collections in a fitting location.
“Our Asian customer now has access to our world class jewellery range in a luxurious environment… and can therefore truly experience the Paspaley brand.”
The store is Paspaley’s second in Asia – the company opened a boutique on Ice House Street in The Galleria, Central, Hong Kong in 2007.
Paspaley also has four stores in Australia as well as four stores in Dubai and one in Abu Dhabi.