Pandora, the world’s third largest jewellery brand, has become a member of the Responsible Jewellery Council.
The Danish company joins more than 250 companies and trade associations in the Council’s membership.
“I am delighted that Pandora has become a member of the Responsible Jewellery Council,” said RJC chief executive officer Michael Rae.
“Pandora’s membership will strengthen RJC’s mission of responsible business practices amongst large and small industry players and will reach the youngest generations through their innovative approach.”
Pandora CEO Mikkel Vendelin Olesen added that Pandora is committed to promoting responsible practices – from the sourcing of precious metals and gemstones to the crafting and marketing of the company’s jewellery.
“We strongly believe in setting high common quality standards for the industry, and we look forward to actively working together with the RJC and its member organisations in order to encourage responsible practices throughout the jewellery industry.”
Pandora, like all other commercial members of the RJC, will be audited by accredited, third party auditors to verify its conformance with the RJC’s Code of Practices and become certified.
The RJC Member Certification System is “unmatched in any other industry for the quality and breadth of its scope and standards and the integrity and transparency of its developmental process”.