Pandora is planning to donate 15 percent of the retail sale price of its gold and silver Angel beads to the Red Cross Victorian Bush Fire Appeal this year.
Announcing the launch of the Pandora Bush Fire Angel Appeal, Pandora CEO Karin Adcock said the company hoped that the bead sales would raise around $400,000 for the appeal.
“We were deeply saddened by the bush fires in Victoria and felt compelled to help,” she said.
“We have started the ball rolling with a $100,000 donation to the Appeal and now we ask the public to get behind our Appeal and help us to keep giving during 2009,” she said.
Pandora’s silver and gold Angel beads retail for $30 and $491 respectively.
For more information visit www.pandora-jewelry.com.