Oscar enters wholesale market

American fashion brand Oscar de la Renta has begun wholesaling its jewellery to fine jewellery stores in the US.

American fashion brand Oscar de la Renta has begun wholesaling its jewellery to fine jewellery stores in the US.

Built on the legacy of the fashion house which is renowned for its red carpet gowns, the ODLR Collection draws inspiration from its ready-to-wear designs.

The launch of the collection is a collaboration between Oscar de la Renta and the Abbiamo Group, a luxury sales and marketing organisation whose list of past and current clients includes Disney, Eberhard, Officina del Tempo and Tommy Hilfiger Watches.

Announcing Oscar de la Renta’s move into the wholesale market, Abbiamo Group founder Michael Pucci said “the brand recognition and visual presentation that Oscar brings to the jeweller is unparalleled”.

“Revered for his red carpet gowns and elegant ready-to-wear since the 1960s Oscar de la Renta has dressed prominent figures from Hollywood’s leading ladies to royalty,” he said.

“The company now produces a full line of women’s accessories, bridal, home décor, childrenswear and fragrance in addition to its signature women’s ready-to-wear collection.”

“The fine jeweller is in need of a true fashion brand that needs no introduction and sets the trends in the industry.”

The new collection is handcrafted in the US with the “finest materials” ranging from “hand-set cabochons and Czech crystals to semi-precious stones and hand-poured resin”.

Individual pieces are set to retail for US$100 to $1500.

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