Nationwide celebrates

The Nationwide Jewellers buying group will celebrate a special milestone next month when the number of nationwide members who have taken part in the group's…
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The Nationwide Jewellers buying group will celebrate a special milestone next month when the number of nationwide members who have taken part in the group’s annual Antwerp buying trip promotion reaches 300.
 
To celebrate the milestone, Nationwide will give all of its Platinum Reward Level members a travel voucher worth $1000 towards a trip to Antwerp in March 2010.
 
According to Nationwide managing director Colin Polkington, the group has been taking members to Antwerp for 10 years.
 
“Many of these members have made multiple trips, with the Antwerp promotion becoming a major event in their annual marketing calendar,” he said.
 
“The Antwerp program is one of the marketing ideas that the group picked up from Independent Jewelers Organisation, the largest jewellery buying group in the world.”
 
He said the City of Antwerp has officially recognised the buying group with two Mayoral Receptions in Antwerp’s historic City Hall building and members had been invited to the Hoge Raad voor Diamant (Diamond High Council) headquarters for special briefings and to receive free marketing support kits.
 
Nationwide’s March 2010 trip will include a visit to Bangkok and Vietnam.

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