Esteemed actress, Han So-hee has been chosen as the newest global ambassador for high jewellery brand Boucheron, marking a significant milestone as the first Korean to achieve this role. The partnership was reportedly established due to a shared set of values and ideals.
Hélène Poulit-Dusquesne, the chief executive officer of Boucheron, expressed her delight in welcoming Han So-hee into Boucheron, stating, “I am very happy and proud to welcome Han So-hee within the Boucheron family… the strong values we share, her inspiring career path, and her unique sense of style make her the perfect embodiment of the Maison’s ethos.”
The appointment of Han as the global brand ambassador not only highlights her achievements but also emphasises Boucheron’s commitment to the Korean market. Poulit-Dusquesne adds, “By announcing her as our new global brand ambassadress, we also reassert our presence in Korea, which is more than ever a strategic market for Boucheron.”
Recognised for her impressive resume, Han has garnered acclaim for her on-screen performances. In various productions, she has characterised stylish, bold, and free-spirited personalities, capturing the audience’s attention. Her portrayal of Jiwoo in the Netflix series My Name solidified her status as an up-and-coming star, embodying the strength and protection values at the core of Boucheron’s renowned Quatre collection.
Han’s career began with modelling in 2017, but she later transitioned into acting, further establishing her influence and reputation. With notable roles in acclaimed dramas like TBC’s The World of the Married and Nevertheless, Han’s talent and versatility were recognised when she won the Best New Actress Award at the Asia Artist Awards in 2021.
Han expressed her gratitude, saying, “I am very honoured to become an ambassador of a high jewellery Maison with such a singular identity and a unique legacy. I very much look forward to this exciting creative collaboration.”
The recently released photos featuring Han exude sophistication and captivate audiences with her allure. Han So-hee’s appointment as Boucheron’s global ambassador highlights her talent and achievements and signifies a significant step forward for Korean representation in the worldwide luxury market. With her unique style and shared values, Han is confident to make a lasting impact on Boucheron’s presence in Korea and beyond.
Further reading: