Georgia May Jagger, the daughter of Mick Jagger and Jerry Hall, has been appointed brand ambassador for Thomas Sabo in 2014.
Jagger, an internationally recognised model , will begin her new role with Thomas Sabo as the face of the brand’s Spring Summer 2014 campaign shot by fashion photographer Ellen von Unwerth.
Announcing Jagger’s appointment at London’s Café Royal Hotel last week during the official launch of the brand’s new ‘Karma Beads’ collection, Thomas Sabo founder Thomas Sabo said Jagger perfectly captures the spirit of the new collection which reflects “positive energy and fortune”.
Centred around the key piece, the ‘Wheel of Karma’ which “symbolises one’s inner balance and inner peace”, the new collection consists of 72 beads which “signify positive energy, joie de vivre and fortune, giving the wearer the chance to define their own Karma”.
According to Sabo, the new pieces have been designed so that consumers can add to their existing items of Thomas Sabo jewellery from the Glam & Soul and Rebel at Heart collections or alternatively create something new.
The Thomas Sabo Spring Summer 2014 sterling silver collection, which features the ‘Karma Beads’ range, will be available locally through distributor Duraflex Group Australai in March.