JAA teams up with Bride to Be

The JAA has announced that Australia's leading bridal magazine will be a media partner for this year's JAA Australasian Jewellery Awards.

The JAA has announced that Australia’s leading bridal magazine will be a media partner for this year’s JAA Australasian Jewellery Awards.

According to JAA CEO Ian Hadassin, the association has been working with Bride To Be on a number of projects over the past twelve months as part of a consumer marketing strategy.

“The Bride to Be media partnership cements the relationship with the high-end magazine, and emphasises our commitment to profiling the JAA and its members to consumers,” he said.

Now in its 23rd year, the JAA Australasian Jewellery Awards was created to give jewellers a format to start or enhance their careers in the industry.
The mission of the Awards is to provide a platform for jewellers from all design fields with different experience levels and market focus to compete on, while providing them a global audience to showcase their success and talents.

Hadassin said the new media partnership gives this year’s entrants further promotional opportunities as the magazine will showcase all category winning pieces in its November-January 2014/2015 issue − and offer a ‘Readers Choice’ award which will see editor Sarah Stevens select and profile her 10 favourite entries on bridetobe.com.au where readers will have the chance to vote for their favourite.

“With over 350,000 hits to the Bride to Be website each month, we are excited by this complementary award,” said Hadassin.

Bride to Be is “Australia’s number one bridal magazine” with a readership of 127,000 per issue.

The submission deadline for the 2014 JAA Australasian Jewellery Awards is June 6.

The Awards will be presented at a gala event on September 1.