In a captivating collaboration between the World Gold Council and Pioneer Productions, the world-renowned actor Idris Elba takes viewers on an epic journey to unravel the mysteries and hidden human connections surrounding the world’s most precious metal: gold. The eagerly anticipated documentary, titled GOLD: A Journey with Idris Elba, promises to be a riveting exploration of gold’s past, present, and future, as well as its profound impact on individuals, communities, and economies.
As the documentary unfolds, Idris Elba, celebrated for his role in Luther, embarks on an extraordinary adventure that transcends continents. He confronts his own fears by descending into Canadian mine shafts, embarks on a deeply personal exploration of his heritage in Ghana, and ventures into the heart of responsible mining practices in South Africa.
The documentary promises to shed light on the untold stories of gold, from its role in stimulating the 1800s Gold Rush, which famously drove early demand for Levi’s jeans, to the recent production of a $1 million gold bar in Canada. Elba takes viewers on a journey to Peru, where the quest for new gold seams continues to this day, uncovering unique moments and milestones that bring the human story and socio-economic impact of gold to life.
GOLD: A Journey is more than just a historical account of gold—it delves into the transformative power of this precious metal, its influence on individuals and entire communities, and its role in shaping economies. The documentary also highlights the challenges faced by the gold industry today, including post-mining regeneration efforts and the industry’s commitment to reducing energy consumption. Additionally, it explores the evolving landscape of the gold mining workforce.
Idris Elba expressed his gratitude for the eye-opening experience,”I feel very thankful to have been able to experience what gold means to people, what gold means to history, and also to tradition. Gold has the power to transform. I’ve learned so much about gold that wasn’t obvious or expected, and now my eyes have been opened, which is a wonderful thing,” he says.
David Tait, chief executive officer of the World Gold Council, praised the documentary’s efforts to bring the human stories of gold to life. He says, “Gold has a positive impact across the lives of individuals, communities, and economies, with much of the story to date left to the imagination. On behalf of our members and the industry, we are delighted to bring the human stories of gold to life for the first time, working with Idris Elba to explore the value and evolution of gold.”
Commissioned by the World Gold Council, this documentary aims to help the world understand the true value of gold and its transformative power. GOLD: A Journey with Idris Elba will be available on YouTube starting on October 5. Take advantage of this opportunity for a compelling adventure with Idris Elba as he tells the captivating tale of gold’s untold stories.
For more information and to watch the documentary, please visit here.
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