Ole Lynggaard Copenhagen has appointed Danish supermodel Helena Christensen as its new brand ambassador.
According to Charlotte Lynggaard, Christensen is “a natural choice” for the brand.
“We feel Helena Christensen matches our ideas and design philosophy,” she said.
“She is a mature woman with power and style, naturally beautiful as she is sexy… and her personal style embodies the theme of our new collections (bohemian with a splash of luxury, kept casual with an eye for quality, design and detail).”
“Helena Christensen is also a model and business woman with values, who cares for the environment and has an overall social consciousness. She knows what she wants, which path to choose and is not afraid of challenging herself when an opportunity arises.
“In addition her stunning eyes and caramel skin set the perfect tone for the new collections which are deeply rooted in colours and contrasts.”
Christensen joins “an exclusive list of quality-conscious women” that have represented the brand including Aqua singer Lene Nystrom and actress Connie Nielsen.
“These women have been able to communicate the brand’s universe and fine jewellery collections with their visually striking looks which set them apart from other jewellery companies.
“More importantly, the faces of Ole Lynggaard Copenhagen are role models for women of all ages demonstrating confidence in their own skin launching themselves as a brand in their chosen fields,” she said.