Hearts on Fire closes 120 accounts

The Hearts On Fire company has begun closing 120 retail accounts in the US to "consolidate and strengthen its family of independent retail jewelers".
Posted in News

Hearts On Fire has begun closing 120 of its retail accounts in the US to “consolidate and strengthen its family of independent retail jewelers”.
Announcing the decision to close the accounts, Hearts of Fire CEO Glenn Rothman said the company’s goal is to focus on those retail partners that can best represent the complete Hearts On Fire brand experience in both product offering and brand presentation.
“We expect tremendous growth over the next 24 months and will rely on all of our retail partners to meet the increased expectations of today’s consumer”, he said.
“The growth and success of Hearts On Fire in the future is dependent on the strength of our retail family. We need our partners to be able to grow with us.”
“This position of strength will also make it possible to place the Hearts On Fire brand in a new group of strategically defined accounts throughout the course of 2010 to complement the existing 650 locations around the world.”
Following the closure of the 120 accounts, Hearts on Fire will still be sold in around 500 stores in the US. 
 Hearts on Fire spokesperson Julie Barry stressed that there are no plans to close any Hearts on Fire accounts in Australia.
“Australia continues to be a strong market for Hearts On Fire consistently performing well across 30 locations,” she said.
“Hearts On Fire currently has no plans to announce retail closings in Australia and as always will look at the distribution channel there on an account by account basis.”