Graff has been named the top luxury jewellery brand by ultra-wealthy Americans.
High net-worth consumers rated Graff the ‘Best of the Best’ among 21 luxury jewellery brands in the 2010 Luxury Brand Status Index survey by the New-York based Luxury Institute.
Asprey and Buccellati were ranked second and third respectively.
The LBSI survey asked a sample of 505 Americans with weighted average household incomes of US$845,000 and average investable assets of US$16.6 million to rate the luxury brands across four equally weighted components – consistently superior quality, uniqueness and exclusivity, making the customer feel special across the entire experience, and being consumed by people who are admired and respected.
Graff scored 8.28 out of 10 while Asprey scored 8.16 and and Buccellati scored 8.14.
Announcing the survey results, Luxury Institute CEO Milton Pedraza saidwealthy consumers are looking for truly differentiated value in the luxury jewellery market.
“While quality and uniqueness are critical dimensions in jewellery, in today’s world the relationship with the client is the major differentiator,” he said.
“Clienteling has become the priority in luxury jewellery. Top brands are now investing in clienteling best practices training as part of creating true Luxury CRM cultures.”