Emerald will be the 2013 ‘Colour of the Year’, according to the Pantone Color Institute.
Pantone executive director Leatrice Eiseman said the prevalence of green has been steadily rising for several seasons, especially in the fashion and couture markets.
She said emerald was set to supersede the 2012 Colour of the Year, Tangerine Tango (a reddish orange), which “provided the energy boost we needed to recharge and move forward”.
“Emerald, a vivid, verdant green, enhances our sense of well-being further by inspiring insight as well as promoting balance and harmony.
“Most often associated with brilliant, precious gemstones, the perception of emerald is sophisticated and luxurious.
“Since antiquity, this luminous, magnificent hue has been the colour of beauty and new life in many cultures and religions. It’s also the colour of growth, renewal and prosperity – no other colour conveys regeneration more than green.”
Eiseman stressed that the Colour of the Year selection was a very thoughtful process.
She said the company “quite literally combs the world looking for colour influences” which can include the entertainment industry, travelling art collections, hot new artists, popular travel destinations, major sporting events and other socio-economic conditions.