Elastic Diamonds – Let them stretch your imagination

RJ Scanlan are happy to introduce another innovative and highly saleable European product into the Australian market. Elastic Diamonds are a new concept in jewellery,…

RJ Scanlan are happy to introduce another innovative and highly saleable European product into the Australian market. Elastic Diamonds are a new concept in jewellery, combining silver, diamonds and, you guessed it… elastic.

Elastic Diamonds is the brainchild of Italian manufacturer Vai Milano who launched the brand in Italy earlier this year to much fanfare and early success. It was standing room only at their stand in Vicenza Oro, such was the excitement over this new concept. The fashionable jewellery items are made in silver and plated in yellow, white and rose gold colours and set with a beautiful 0.02pt GVS round diamond.

 

The elastic is made from a highly flexible but strong techno-elastic fibre that is silicone based and at this stage, the elastic is available in colours black and brown, but other colours are being trialled as possible options. But the really great thing about the Elastic Diamond range is its versatility. The pieces can be worn as a pendant one day, and a bracelet the next. They can be worn around the ankle and even around the waist during the summer. It’s not very often that someone can buy a jewellery item and be able wear it around her neck one day, and her wrist the next.

 

Another attractive drawcard is the price-point. Each piece is $99 RRP. And the range comprises of 21 pieces in total. (seven different designs in three different colours – yellow, white and rose) Each range arrives in its own concertina box and is fully merchandised with a great display (which shows off how the elastic stretches) and jewellery packaging.

 

Elastic Diamonds – Fun, fashionable, versatile and affordable. Contact RJ Scanlan & Co about this range on 03 9553 4033 or email: sales@scanlanandco.com.au
 
 

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