Classique launches Peace Movement

Classique Watches is launching the 'Peace Movement' watch in the lead up to the 10th annual Peace Day - the UN's official day of ceasefire…
Posted in News

Classique Watches is launching the ‘Peace Movement’ watch in the lead up to the 10th annual Peace Day – the UN’s official day of ceasefire and non-violence on September 21st.
Retailing at around $150, the watch was developed to support the ongoing efforts of Peace One Day – the UK-based non-profit organisation which led the process that resulted in the UN’s unanimous adoption of the annual day of ceasefire and non-violence.
In the decade since the advent of that declaration (which ironically was scheduled to be announced to the world on the same day the Twin Towers fell), Peace One Day has achieved numerous successes.
For example, in 2007, Peace One Day founder Jeremy Gilley and Peace One Day ambassador Jude Law spearheaded a campaign in Afghanistan that made it possible for over 4.5 million children to be vaccinated against polio following Peace Day Agreements between all parties in the region
Similarly on last year’s Peace Day, 88 humanitarian initiatives were conducted by 28 organisations in 31 countries.
Classique managing director Sam Der Bedrossian said the company will donate part of the proceeds from the sale price of each Peace Movement watch to Peace One Day.
He said the company would support participating retailers with a turn-key marketing program that will include window posters, print ad and post card templates and point of sale displays to promote the Peace Movement watches.
“We are supporting Peace One Day simply because we would like to have peace in the world one day,” he said.
The watch is being launched in the US this week and will then be launch in the UK and Australia in the next few weeks.
Peace One Day is now working toward, a Global Truce (a day of ceasefire and non-violence) on Peace Day, September 21, 2012.  The organisation hopes this will be the largest reduction of global violence in recorded history.