Citizen Watches Australia has officially launched the Citizen Promaster Eco-Drive Satellite Wave-Air to the local market.
The watch, which was unveiled internationally at this year’s Baselworld in March, boasts an “advanced timekeeping system” which captures the day, date and time signals sent by navigation satellites orbiting 20,000 kilometres above the earth.
Speaking at the Satellite Wave -Air’s media launch in Sydney’s Ivy Penthouse last week, Citizen Watches Australia sales and marketing manager Rod Willment said he was confident that the watch’s satellite technology would raise the profile of the brand in Australia – in the same way that the brand’s radio controlled technology had raised its profile in the US and Europe.
He explained that the brand’s Radio Controlled Timekeeping Collection significantly raised the brands profile in those markets but was unsuitable for Australia which did not have any radio controlled towers.
“In Australia, the launch of the Satellite Wave -Air will clearly position Citizen as a watch company which continuously challenges the way watches are made and pushes the boundary of watch technology,” he said.
“The Satellite Wave -Air will also appeal to a new set of consumers due to the innovative technology, superior functionality and higher price points.”
He said the watch had already been well received by retailers across the country.
“We have had an excellent response so far from all of our retailers.
“We started discussing the Satellite Wave -Air after the official launch in Basel this year as well as showcased the product at the IJF in September.
“Our limited addition model has already sold out and our allocation for 2013 of the titanium bracelet and polyurethane strap are selling fast.”
First marketed in 2011, Citizen Eco-Drive Satellite Wave became the world’s first watch to feature the precision satellite time-keeping system.
The new Citizen Eco-Drive Satellite Wave -Air features an advanced satellite timekeeping system that delivers much higher reception sensitivity.
“This is the world’s first light-powered watch with a full-metal case that receives time signals from navigation satellites,” said Willment.
Eco-Drive is Citizen’s proprietary technology that powers watches using any natural or artificial light source.