Limited to 500 units internationally, part proceeds from the sale of the Bulova Accutron Richard Branson Limited Edition watch will be donated to Virgin Unite, Virgin Group’s non-profit foundation which “tackles the world’s social and environmental problems”.
Bulova Corporation president Dennis Perry said the new watch exemplifies the parallel between Branson’s relentless pursuit of new ideas and company founder Joseph Bulova’s vision of creativity and inventiveness.
Crafted from titanium, the watch’s features include a 21-jewel self-winding mechanical movement, sapphire crystals over both the dial and the open exhibition case-back, and a 24-hour GMT second time zone reading on the black dial.
In addition, each watch is sequentially numbered and has Branson’s signature endorsement etched on its caseback.
With a RRP of $4000, the Bulova Accutron Richard Branson Limited Edition is due to arrive at the offices of its Australian distributor, Time Essentials, at the end of September.
One of the world’s most recognised innovators, Branson has built his business into more than 300 branded companies in 30 countries worldwide since starting Virgin at just 20 years of age.
He was knighted in 1998 “as an entrepreneur, humanitarian and pioneer”.