Bevilles has joined over 300 retailers in the second Click Frenzy 24-hour national online sales event which started yesterday afternoon.
Bevilles CEO Michelle Beville said the company, which has 29 jewellery stores in Victoria, NSW and South Australia, has taken part in Click Frenzy since it first started as “we recognised the growing opportunity for online sales within our business and the changing landscape of consumers’ purchasing patterns”.
“Bevilles is also known for great sales and the Click Frenzy model suited our business, and more importantly, has introduced new customers to the brand.”
She said this year’s sale had been a great success for the company.
“We have had a great response from customers during this Click Frenzy and our online sales and traffic to our website have been very good.”
The inaugural Click Frenzy got off to a dramatic and controversial start when the site crashed “under the strain of serving nearly one in 10 Australians online in the first few minutes”.
“The demand for our first event was far beyond anything we had anticipated, and we admittedly were caught out,” said Click Frenzy co-founder Grant Arnott.
“Not anymore. That fateful day is well behind us, and the coverage of the crash drew attention away from the true story of Click Frenzy – that it was Australia’s biggest day of online shopping.”
Last year’s Click Frenzy generated 1.6 million total unique visits and 22 million page views in 24 hours.
Created by The Media Pad, Click Frenzy is modelled on ‘Cyber Monday’ in the US which was launched as a way for online retailers to capitalise on the Thanksgiving Holiday ‘Black Friday’ phenomenon.
Other retailers selling jewellery in this year’s sale included Fossil, Gluestore, Shop Zero, My Jewellery Store, Quiksilver, Roxy, Shopping Lane, Adorne, Ice, Bijoux, Myer, The Watch Shop and Star Jewels.