In recent years, bridal jewellery has undergone a noticeable shift from traditional styles to a more adventurous and personalised aesthetic. Renowned jeweller Matthew Ely shares his insights into these emerging trends, the materials and gemstones captivating today’s bridal consumers, and how he’s adapting to the growing demand for bespoke designs.
Shifting Trends in Bridal Jewellery
Traditional bridal jewellery has long been synonymous with classic diamond engagement rings and simple, symmetrical designs. However, Ely has observed a significant movement towards more individualized and creative styles.
“Couples today are embracing a more personalized approach to their bridal jewellery,” Ely explains. “We’re seeing a rise in mismatched and asymmetrical designs, which allow for a unique touch that truly reflects the wearer’s personality.”
One of the most notable trends Ely highlights is the increasing popularity of non-traditional gemstones in bridal jewellery. “Colourful gemstones, often paired with diamonds, are becoming a popular choice. These vibrant stones add a pop of colour and individuality to engagement rings,” he says. Full eternity bands, featuring a circle of emerald-cut diamonds or a combination of diamonds and colourful gemstones, have also emerged as a sought-after option.
While these modern twists are gaining traction, Ely is quick to point out that classic styles remain a staple. “The traditional diamond engagement ring will always have a place in bridal jewellery. Most clients still gravitate towards this timeless choice, which holds a special place in our hearts as jewellers.”
Materials and Gemstones Captivating Today’s Brides
When it comes to materials and gemstones, Ely maintains a deep commitment to natural diamonds, which he believes are fundamental to the significance of bridal jewellery. “Natural diamonds are at the core of what we offer, especially for engagement rings and other bridal pieces. It’s something we take great pride in.”
However, Ely has also noticed a growing interest in vibrant coloured gemstones, particularly unheated sapphires, rubies, and emeralds. “These gems appeal to couples who want to create something unique and personal, yet still enduring,” he observes.
In terms of metals, while international trends show a rising interest in titanium and colourful metals like aluminium, Ely notes that this hasn’t fully taken hold in Australia yet. “We focus on the materials that resonate with our clients, providing both traditional and contemporary options to suit a wide range of brides,” he says.
The Rise of Personalised and Bespoke Bridal Jewellery
With the growing demand for bespoke bridal jewellery, Ely has refined his approach to ensure each piece he creates is both meaningful and versatile. “Our focus is on creating jewellery that blends the significance of the wedding day with long-term wearability,” he explains. “We design pieces that can be transformed or modified, making them suitable for everyday wear beyond the wedding.”
Ely provides an example of this versatility with an embellished diamond and pearl tiara that can be reimagined as a necklace and diamond headband, perfect for various occasions. “This focus on adaptability is central to our custom-made bridal jewellery. We work closely with clients to bring their unique visions to life, creating one-of-a-kind pieces that truly reflect their personal story.”
Looking Ahead: The Future of Bridal Jewellery
As Ely looks to the future, he anticipates a shift in the bridal jewellery market, particularly as man-made diamonds become more prevalent. “As lab-created diamonds become more common and their prices drop, they may lose some of their allure. When a bride’s most treasured piece of jewellery, a symbol of love and commitment, starts to feel less valuable, it can lose its emotional resonance.”
In response to this potential shift, Ely predicts a renewed focus on the authenticity and rarity of natural diamonds. “I believe we’ll see a return to the heart of what makes bridal jewellery so meaningful—the connection to the earth and the uniqueness of natural diamonds. It’s something we are deeply committed to, especially in our bridal collections,” he concludes.
For Matthew Ely, the future of bridal jewellery is not just about following trends but staying true to the enduring value and emotional significance that these precious pieces represent.
