It is undeniable that modern technological advancements are changing the world around us. Every touchpoint in our digital age involves technology in some shape or form and we are all learning how to adapt.
I recently returned from a trip to India where I had the privilege of being taken through the largest producing diamond factories in the world. The biggest highlight was seeing the technological advancements used to improve their output, efficiencies and the overall cutting process. These incredible advancements resulted in faster production of diamonds, with less wastage, at lower cost and with a better final product.
It’s encouraging to see these advancements on the production side, but what technological advancements are we seeing in supplier and retail spaces that are being used to excite the consumer, and what exactly does this look like?
We are seeing this in other industries whereby technology makes our purchasing experience easier both in wholesale and retail, with more choices and customisation. JC Jewels identifies this need for technology from the supply side at the retail level. This is why a few years ago we took the leap of faith and transformed JC Jewels into a ‘tech diamond merchant’. By moving away from an age-old traditional way of trading, we secured our long-term position in the industry and upped the game for our clients.
When starting JC Jewels I asked myself, “although this model has worked for generations, in today’s fast-moving world, how could I change my business model to help my clients be sustainable, more productive and keep in line with today’s technology?”
Because of this we developed technology to assist jewellers to hold less stock, have more options to choose from by ordering on demand in real-time, and close more sales in the moment while being more competitively priced resulting in a higher close rate. I feel positive with the technological advancements in place to assist our clients, the local Australian and New Zealand jewellers, and the entire industry. JC Jewels are dedicated to building a strong community and assisting in every way possible with the advancement through this technological age.
Craig Miller
CEO, JC Jewels
jcjewels.com.au
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