CIBJO, the World Jewellery Confederation, has announced the appointment of Jonathan Kendall as the association’s executive vice president.
Long active in CIBJO, Jonathan has served for years as president of the confederation’s marketing and education commission. He also was a driving force behind the creation of CIBJO’s Retailer’s Reference Guide. With a passion for the planet and strong advocate for environmentally friendly initiatives, in 2014 he established CIBJO’s Jewellery Industry’s Greenhouse Gas Measurement Initiative.
A product and marketing specialist, Jonathan began his luxury product career in the cosmetics and fragrance industries, filling a series of roles at Revlon, Procter & Gamble, Elizabeth Arden and Unilever, before joining the De Beers Group. There he served as senior executive for 19 years until 2020. He was instrumental in the formulation of the De Beers Best Practice Principles, and in the development of new business strategies, including the Forevermark, the International Institute for Diamond Grading and Research and the De Beers Institute of Diamonds.
