Recent data from the Australian Bureau of Statistics (ABS) reveals a significant shift in marriage trends that could have notable implications for Australia’s jewellery industry. In 2023, there were 118,439 marriages registered—down 6.9% from 2022, which saw a post-pandemic surge as couples caught up on postponed nuptials. The current crude marriage rate of 5.5 marriages per 1,000 people aged 16 and over has now stabilised at pre-pandemic levels.

For jewellers, these figures highlight a need to adapt to evolving consumer behaviours. While engagement rings and wedding bands remain cornerstones of the trade, the decline in marriage rates reflects broader societal changes. Financial pressures, such as the rising cost of living and a prioritisation of home ownership over wedding ceremonies, are reshaping the market. Younger Australians, in particular, are delaying or reconsidering marriage altogether, opting for simpler ceremonies or alternative ways to celebrate their unions.

Looking ahead to 2025, jewellers may benefit from tailoring their offerings to these shifting preferences. Demand for personalised pieces that commemorate life milestones beyond marriage—such as promise rings, anniversary jewellery, and gifts celebrating cohabitation or family milestones—may continue to grow. Furthermore, a focus on sustainability and ethical sourcing is likely to resonate with younger demographics.

While the traditional wedding market may plateau, there remains ample opportunity for innovation and diversification within the jewellery industry. By staying attuned to these social and economic trends, jewellers can remain relevant and thrive in this changing landscape.

For Australian jewellers, understanding these dynamics will be critical to future success. Whether you specialise in bridal collections or custom designs, the key lies in offering products that reflect the values and aspirations of the modern consumer.