Atlas Pearls, a renowned name in the world of sustainable South Sea pearl farming, has launched the Frangipani collection, a ready-to-wear jewellery line inspired by the elegance and purity of the frangipani flower. This marks the brand’s first jewellery collection since the COVID-19 pandemic led to the closure of its retail stores, and it’s a meaningful re-entry into the market, honouring both Indonesian tradition and natural beauty.
Drawing from the serene landscapes surrounding its eight remote pearl farms in the Indonesian archipelago, Atlas Pearls captures the essence of the frangipani—a flower rich with cultural significance in Indonesia. The blossom, which symbolises elegance, renewal, and purity, mirrors the qualities of Atlas Pearls’ sustainable practices and the timeless allure of their white and silver South Sea pearls.
“We’re seeing immense interest in pearls with stories behind them,” says Kym Weir-Smith, Chief Marketing and Sales Officer at Atlas Pearls. “People want jewellery that symbolises authenticity—something that reflects the remote beauty of our Indonesian farms and the natural elegance of South Sea pearls. We’re thrilled to offer our Frangipani collection as a way for people to carry a piece of this experience with them.”
Crafting Pearls with Purpose
Atlas Pearls has a 30-year legacy of environmentally responsible pearl farming, producing over 600,000 pearls annually. The brand’s dedication to eco-friendly practices has earned it a strong global reputation, making it a leader in the sustainable luxury jewellery space. With the Frangipani collection, Atlas Pearls reaffirms its commitment to sustainable production and quality craftsmanship, presenting each piece as a modern talisman that embodies elegance and thoughtful design.
The Frangipani Collection: A Modern Take on Tradition
The Frangipani collection, now available online and at Atlas Pearls’ farm showrooms, features seven contemporary designs that pay homage to the frangipani flower, with each piece embracing a South Sea pearl in a delicate floral motif. The collection blends simplicity and sophistication, making it suitable for both everyday wear and formal occasions. The pieces, with their refined aesthetic, are designed to be universally appealing, allowing the beauty of South Sea pearls to shine through modern styling.
The release of the Frangipani collection marks a significant return to retail for Atlas Pearls. With a newly launched jewellery website, the brand is now reaching an international audience, offering clients worldwide access to their unique, ready-to-wear pearl pieces directly from the source.
A New Chapter in Sustainable Luxury
As demand for sustainable luxury grows, Atlas Pearls’ Frangipani collection arrives as a timely and meaningful addition to the jewellery market. The collection allows clients to experience the beauty and environmental consciousness of Atlas Pearls’ production process, all while enjoying timeless, versatile designs. Each piece in the collection tells the story of the Indonesian archipelago and Atlas Pearls’ journey toward eco-friendly elegance.
This November, Atlas Pearls invites jewellery enthusiasts to rediscover the allure of South Sea pearls through the Frangipani collection—a celebration of tradition, nature, and sophistication that brings a touch of Indonesia’s remote beauty into everyday life.
